Rhododendron - possibly a maximum hybrid
Mid-sized evergreen shrub with oblanceolate foliage, glossy dark-green above, paler below with a slight indumentum.
In early spring, conical trusses of deep-crimson flowers with a white centre and brown markings on the dorsal lobe, light up the garden with their incredible show.
Requires well-draining, humus rich, acidic soil.